Industry News

Yellow Wood Partners Merges Suave & Elida Beauty To Create Evermark

Combined companies represent $1.9 billion in annual retail sales, according to Yellow Wood Partners.

Suave Brands Company and Elida Beauty have completed a merger to create Evermark LLC, a  “global platform” of personal care brands, according to parent company Yellow Wood Partners. Both businesses are portfolio companies of the consumer-focused private equity investment firm. The new name, Evermark, reflects a “commitment to the company’s millions of customers who use and trust these personal care brands on a daily basis,” said Yellow Wood in a media statement. Terms of the tra...

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